Traci’s Organic Paws Shoppe

Traci's Organic Paws Shoppe is a local pet store and groomer. When we initially got started on Traci's, the main goal was to create cohesiveness throughout all of the materials and the location. Having been in the neighborhood for years, the color palette had become a part of the shop, so that was all we kept. It's definitely come a long way as we've worked through these different projects together

Scope

Logo

Business Cards

Stickers

Window Signage

A-board Street Signage

The Logo

The new logo features hand drawn lettering and a funky little attitude. We wanted to keep it cozy and local. I also created a paw mark that could be used on various materials along with the logo.

I was lucky enough that this client wanted the works! Not only were we able to totally revamp and uplift the image of Traci's, but I also got to create a few hand painted elements for the shop! First project was a couple of A-boards for the sidewalk out front and down the street from the shop.

Then came some business cards to give to customers and grooming clients.

Then came one of the most fun parts of a brand revamp, hand painted window signage! Doesn't get more local than a hand painted storefront! Look how much it pops!